Every small business has its own particular shortfalls. Let 2017 start off with a bang by following sensible and reasonable rules to live by. It’s time to reflect on your difficulties in a tricky economy and put steps in place to be financially stable, with a good online marketing programme and less personal stress.
1. Collect outstanding monies.
This should be top of your list every month. You’ve done the hard work, now get paid for it. Cash flow is the cause of many business closures and it has to be managed. Do you manually track expenses and invoices, or is accounting not really your strong point? Make life easier and infinitely less stressful by investing in a good online accounting package. Accounteer, for instance, does it all for you automatically, with easy reporting. Start the year by eliminating worries and sleeping better. You owe it to yourself.
2. Do more consistent, effective marketing.
Not everyone is a marketing expert, but you have the advantage of first-hand knowledge of what your business offers, so who is better than you to “sell” it to your clients? It doesn’t have to be costly, and can even be free with a little time invested. Do you have a Facebook page? Do you have a Facebook page for your business though? You can create your own social media campaign simply by posting from pages, and sharing, sharing and sharing. Or even posting Facebook ads, where you choose your target market, demographic and the amount of money you would like to spend over the time period you have chosen. It doesn’t cost a lot of money, is very effective and is quite good fun. LinkedIn, Pinterest, Twitter, Google+ and many others are all equally simple to use, with great results. Invest your time. If you’re not doing it then your competition is taking advantage of these opportunities.
3. Don’t let the quotes slip through the tracks.
How many quotes go into cyberspace, with no follow up? Small business owners have a big to-do list, and it’s easy to be under so much pressure that things fall by the wayside. But if you don’t follow up, your business is going elsewhere. This is another advantage of a good online accounting package. Accounteer has the option to create online quotes at the very moment that you receive an enquiry, with follow-up reporting – to remind you.
4. Review your staff.
Staff are costly, which is fine if they are doing their jobs properly. Identify their shortfalls, determine if they need further help, and if nothing can be done for poor performers, it’s time to do the ugly deed of giving them notice. Small business cannot afford hangers-on.
5. Online is the way to go.
Do you have a website? You should have. There are a number of build-your-own websites available. It is not difficult, but make sure it looks professional with no typos or incorrect grammar, load up professional looking photos and link it to your social media sites. Alternatively, go to WordPress and start writing a blog. Include relevant, interesting content on a regular basis. And again, link it to your social stuff.
Have a fantastic, successful New Year.