Branding has become highly competitive in the age of the internet. Hundreds of new brands are always clamouring for people's attention. Get the most out of your business by establishing a memorable brand with these tips.
Branding is an essential part of running a business. Successful businesses have strong, recognizable branding. It is especially important for small businesses like startups. In the highly-competitive world of business, branding can help you stand out from the competition and grow a loyal fan base. There's more to branding than just logos, slogans, and marketing campaigns.
Branding is your way of defining your business, and it affects how your audience perceives you and your products. Despite its importance, some entrepreneurs fail to understand why branding is necessary for their businesses. Here are five tips to remember for branding your small business.
Build-up a digital identity and platform
Most brands thrive online and on social media. Define how you want people to identify your brand in the online world. Do you want your brand to be remembered for its blog, its products, its services, its sense of humour, or anything else? Do you want your brand to have a strong presence on Facebook, Twitter or Instagram? Branding a small business is easier if you have a goal in mind on how you want to present your business. Focusing on too many things at once makes it more difficult to realize your brand's identity. Not to mention focusing on too many platforms and approaches can also drain your resources.
Your brand experience should be memorable
The way people experience your brand is very important. People experience your brand through a series of interactions. As an entrepreneur, it's your responsibility to deliver memorable experiences to your audiences in all the right places. You want your audience to remember how they first experienced your brand. Did they first hear about your brand on a Twitter campaign you ran? Did they discover you from a Reddit post? People should experience your brand in a positive light. Whether you can deliver these experiences through a marketing campaign or through a well-made product is up to you. Make your brand pop with positive, memorable experiences for your audience.
Define your brand identity with just three words
Personality is important. It defines the overall look and feel of your brand. You as an entrepreneur should be able to describe your brand in just three words. Find three compelling traits that your brand possesses and use these as a basis to define your brand. Using just three words gives your brand an interesting, straightforward concept.
The brand should produce value
People should get something out of your brand. Brands that help customers with their everyday problems are memorable. Your brand should always be generating value. You don't have to be a big company like Sony or Microsoft to change the lives of your audiences. Lower-end products and services can go a long way to helping people in their everyday lives. Focus on defining what sets your product, service, or company apart from the competition. Think about how your brand can change people's lives beyond just giving them a new product to play with. Tap into your customers' experiences and emotions.
Know your audience
Knowing your audience is the first step to establishing a confident brand. Do your research. Your audience will help define what your brand will be about. Understand who you want to reach and how you want to reach them. What is your target audience's age range? What is their dominant gender? What is their lifestyle like and what challenges to they face in their everyday lives? You should consider these questions before you even get your first customer. Knowing these ahead of time makes it easier for you to come up with a strategy on how to build up your brand.