If you are looking to make your business more profitable, increasing conversions is absolutely necessary. If you don't convert more visitors into subscribers or buyers, you will miss opportunities. Don't let your competition get ahead. Start using these powerful and proven strategies for better online results.
1. Understand the Customer
You cannot increase your conversions without understanding your customer. You probably should be doing more research on your prospects. Dig deeper and ask yourself what they truly want at the core of their being.
2. Attract Attention
Don't be boring or conservative with headlines in your ads. Be bold and make big statements. Your first job is to capture attention so your copywriting can sell them the rest of the way.
3. Intrigue Them
Offer unique insights and advice. If they trust you as someone who can solve their problem, they may buy sooner. Always use evidence from third-party sources to boost your claims too.
4. Create Desire
The consensus is that people buy based on emotion and not logic. Don't include too many dry statistics without infusing some humour, entertainment, and sensual wording. Evoke feelings of taste, touch, and smell to get them more engaged for better conversions.
5. Close the Sale
There comes a time when the only thing left to do is ask for the sale. This may also be signing up for a class, an email list, or some other form of action. The fact remains that until you explicitly request that they take an action, you will not convert them. Don't be shy.
6. Be Persistent
Not every prospect will buy or convert the first time. This is OK and expected. Continue to contact them after they hit your website if you have their contact information. Stay top of mind and watch your conversions go up over time.
You can increase your conversions and enjoy more profit. However, you cannot do it if you don't implement the knowledge you have just absorbed. Putting the aforementioned techniques to work for you will help to build your business, brand, or organisation.