Content marketing is still one of the most reliable ways to build an online audience. People love digesting content, learning new things, and hearing from their brands. Content marketing takes a lot of time and effort to get going, but the rewards are worth it once you build up a big enough following. Here are five content marketing mistakes that you should endeavor to avoid.
Not adapted to your audience
Before getting started, you should first have an idea of who you're marketing to. Buyer personas are a crucial part of content marketing strategy. They determine how you're going to create your content and what type of content you'll be producing. If you're trying to cater to marketers, for example, blog posts and case studies make for excellent content. On the other hand, if you're trying to reach teenagers, short-form videos, memes, or commercials might be your best approach for getting their attention.
You can develop buyer personas through a combination of interviews and surveys. Deciding on proper buyer personas can help you save time and better plan out your future content.
Blog posts are the most common content marketing approach, but there are more ways to produce content for your brand. It doesn't matter how prolific a writer you are; you shouldn't just stick to blog posts and written content. Content marketing also encompasses videos, infographics, gifs, checklists, case studies, animations, podcasts, and many other forms.
Find other approaches that can work for you and your brand, and pursue them. Other types of content are easier to create and are more effective at reaching people who belong to a certain niche. Find out what works for your brand and audience.
Don't make your content focus on your brand. Focus on your customers. Your message should revolve around telling people how they can benefit from your brand or expertise. If your content reads like an advertisement, people are going to be put off by it. Approach your visitors as a solution to their problems, not as just another product they can purchase. Avoid pitching your product too much. Don't funnel people into purchasing. Instead ease them into the conclusion that your brand can help them.
If you're going to engage in content marketing, you should at least make sure your content is interesting. Badly written articles rife with spelling errors are not going to capture the interest of your readers. Your content should possess personality and be unique. Your content should be able to teach new things to your readers while at the same time reflecting your expertise.
Simple ways of improving your content include deciding on a consistent style, using images when necessary, and not repeating the same topics too frequently. This shouldn't apply only to text-based content. If you're producing videos or infographics, work hard to make them visually pleasing for your viewers.
Too much focus on creating content but not enough on promoting it
It doesn't matter how thorough your research is, or how well-written your content. If nobody reads it, you're not going to get anywhere. Spend time creating unique, instructional content, but don't forget to promote what you've made. Reach out to relevant personalities. Make an impact on social media by tweeting or posting about your work. Post on blogs and Reddit; build relationships with brands and personalities in your niche.
Content marketing is a resource-intensive endeavor. It takes time to learn, and results aren't immediately evident. Content marketing revolves around doing hours of research as well as coming up with new ways to create content. Follow these tips to improve your content marketing campaign.