Having a stunning email marketing campaign is almost required in today's age of throw-away email addresses and spam catchers. If you want to get the most out of this powerful marketing medium, you'll likely have to use a variety of tactics to ensure success. If you're ready to try new email marketing strategies that are proven to work, look no further. These five strategies have all been used successfully--and can work for you too!
The Sign-Up Incentive
One of the biggest issues a business faces is getting an email through a customer's spam inbox. Emails are sent to spam for being unrecognised, containing outside links, having a single photo and more. The best way to combat this problem is by making sure your customers want to receive emails. A simple incentive program - such as a free item for signing up for emails - can be a great way to get organic subscribers. Now a customer will know to be looking forward to any emails you may send. You can even include a short message during sign-up asking customers to save your email address in their contacts, which will prevent messages from going to the spam file.
Target and Personalise
Batch emails and announcements can work in the right situations. However, a customer that only receives mass-emailed, bland campaigns will likely unsubscribe or simply block future emails. These big-batch campaign emails are also more likely to be flagged as spam, never reaching the recipient. Emails that are targeted and personalised are much more likely to be delivered and will keep customers engaged and satisfied. Personalization can be as simple as a custom greeting or as complex as a completely unique email. When possible, always send fewer batch emails and more personalised emails.
Make Email Mobile
In today's age of cell phones and tablets, a lot of consumers are only viewing email on mobile platforms. Therefore, creating your emails with a mobile-friendly audience is a very important step toward successful email marketing. In some cases, customers will just ignore or delete emails that can't be read on a smartphone or other mobile device. Make sure that your email designs and content are suitable for popular mobile platforms and can adjust based on a user's various devices.
Automate the Process
As mentioned above, personalised is always best in any type of email marketing. However, there are plenty of ways you can automate the process right from your computer, saving you a substantial amount of valuable time. There are plenty of free and paid services available that allow you to structure and send out an email campaign to as many customers as you want. Many even have a selection of templates, allowing you to create and send out an entire email marketing campaign in as little as 30 minutes.
Time It Out
In a study featured in Forbes, it was found that the time you send out your emails really does matter. The bulk of emails is sent out during the workday. This is also when the majority of potential consumers are working and not able to check email. People are more likely to read emails and even reply when they aren't working, which means after work around 8 p.m. and before work, around 6 a.m. and 7 a.m. Fewer emails are sent at these hours as well, which means less competition in terms of attention. With the use of automation, you can even schedule emails ahead for any time you desire.
Email marketing is an important tool you don't want to waste in the modern decade. Following these strategies will allow you to ensure a successful email campaign, including more followers, website viewers, and even real customers.