There are a few things to consider before launching a brand. Just having a revolutionary product or service isn't good enough. You need to build anticipation and interest for your product or brand if you want people to care. Most startups experience failure in their first few years because of their inability to build interest in what they have to offer. For a successful launch, a startup must first have an established presence. This is called building up 'hype' for your product or service. Here are just some things you can do to build hype for your brand.
Create a landing page and include prominent social share buttons
The power of landing pages cannot be underestimated, especially for startups. Landing pages are meant to focus the attention of visitors on your site. They are great for building up hype for your product before launch. A good landing page can convince visitors of your product's worth at a glance. The quicker you can get your message across, the better. A "coming soon" landing page can go a long way to building up interest in your brand. But don't stop there. Don't forget to prominently display social share buttons on your landing page.
Never stop sharing sneak peeks and teasers on social media
Learn from Hollywood. There's a reason why movie trailers are such a big deal in the industry. People love being teased about upcoming films. The same is true for brands and products. Social media is a great way to tease your audience on upcoming features and content. Behind-the-scene images and sneak peeks are just one way to get your audience talking about your product. Doing so not only creates anticipation but it is also a great way to inspire conversations about your brand.
Never stop teasing your audience. Release new content on a consistent basis. Always keep the conversation going by revealing new things about your brand every week or so. Don't let the hype die down. The closer you get to launch, the more often you should release new content.
Define your audience's problem and your solution to it
Don't just brag about how revolutionary your product is. Don't just point out how much better you are than the competition. Instead, identify a problem that your target audience struggles with and provide them with a solution to the said problem in the form of your product. Appeal to your audience. Identify with their struggles and issues. Always start out by identifying a problem or issue, then point out how much easier people's lives will get if they pick up your product.
This method is a surefire way to drive curiosity in your product. Identifying problems and solutions can also drive conversations about your brand. Conversations, in turn, are one of the most organic ways to drive interest in your brand.
Define brand personality by putting yourself in your audiences' shoes
Before campaigning for your product, first put yourself in your audience's shoes. Knowing your audience is the first step to any marketing campaign and is a key part of running a business. Educate yourself in your market and niche. How will your product stand out from the competition? What makes your product different? Answering these questions can help you define your brand's personality. Get into the language of your target audience. Find out what they're into. Look into campaigns in the past that have successfully captured their attention.
Don't just grow interest in your brand by endlessly talking about your brand or product. Make sure to give your brand flair and personality even before launch.
These days, you can't get away with a revolutionary product alone. You need to build anticipation and interest in your brand if you want to get anywhere. Grow interest in your brand and never let conversations about your product die down. Consider these four things before launching your brand.