If you own your own business, you already know how important it is to maintain a solid web presence. Even businesses that operate strictly offline need a solid website to provide their customers with vital information like hours of operation, directions and a list of products and services. No matter what the nature of your business, your customers rely on your web presence to get the information they need. If they do not like what they see, those customers may never return.
If you want your customers to find you and buy your products, you need to give them solid, and timely, information. It is not enough to throw up a static website. If you want to succeed in the modern world, you need to keep your web content fresh and relevant. Here are four smart tips for keeping your web properties up to date.
1. Change with the Seasons
Incorporating seasonal content into your website or blog is one of the best ways to ensure a steady stream of fresh information. The seasons change, and your web content should change with it.
Whether you add decorating tips for the upcoming Christmas season, barbecuing information for the Fourth of July and Memorial Day or safety tips for Halloween, that seasonal content can make your blog pop and encourage readers to keep coming back.
2. Give Your Users a Voice
Never underestimate the power of user-generated content. Freshening up your blog or website with content generated by your users can give your web properties a whole new voice.
You can also use guest bloggers and other strategies to change things up and keep your web content fresh and new. Even if you love writing for your blog, letting your users have a chance is a great way to liven things up and give others a voice.
3. Create an Employee Showcase
You owe a lot of your success to the men and women who work for you, so make the most of their expertise. Build a monthly employee showcase into your blogging calendar or website update schedule, and use it to showcase the people who work at your company.
From highlights related to their job duties to information about their interests and volunteering, your employees can share the things they love, and talk about what makes your company such a special place to work. This simple strategy can freshen up your website and enhance the value of your brand.
4. Add Fun Surveys
Giving your readers a voice is a great way to keep them reading -- and keep them engaged. Build fun surveys into your daily blog updates, and encourage your readers to share what they think and show off what they know.
Whether you pair your regular surveys with contests and giveaways or post them on their own, you will gain valuable insights into what your readers think, and give those readers a reason to come back to your site every day.